Use case / retention
Recognize relationship risk before it becomes a renewal surprise.
Combine product, service and commercial signals into a transparent view of what changed and what remains uncertain.
What it meanscross-source movement
Related movements become an inspectable pattern rather than a black-box score.
Inspect this section↓Useful when- Relationship depth matters beyond seat count
- Qualitative and behavioral evidence can be joined
- Account owners review context
Not enough when- A single churn score is expected to decide
- Champion data is absent
- The team cannot record intervention learning
Quick answerThe essential answer stays immediate; every next section adds inspectable depth.
01Pattern
See which changes travel together.
Related movements become an inspectable pattern rather than a black-box score.
Why it mattersRelated movements become an inspectable pattern rather than a black-box score.
How to inspect itVerify it together with its definition, source owner and freshness. A label without that context is not decision evidence.
What it does not proveThis item can support or challenge an interpretation. On its own, it does not establish causality or authorize an action.
02Judgment
Give account teams context, not an instruction.
The system shows evidence and possible causes. The account owner chooses the response.
Why it mattersThe system shows evidence and possible causes. The account owner chooses the response.
How to inspect itVerify it together with its definition, source owner and freshness. A label without that context is not decision evidence.
What it does not proveThis item can support or challenge an interpretation. On its own, it does not establish causality or authorize an action.
03Memory
Keep what the team learned.
Outcome reviews build reusable decision memory without rewriting the original evidence.
Why it mattersOutcome reviews build reusable decision memory without rewriting the original evidence.
How to inspect itVerify it together with its definition, source owner and freshness. A label without that context is not decision evidence.
What it does not proveThis item can support or challenge an interpretation. On its own, it does not establish causality or authorize an action.
Operating detailSources, constraints, roles and review criteria—without marketing shortcuts.
04Relationship map
Retention risk is a change in relationship, not one number.
Stakeholder breadth, role diversity, usage depth, unresolved support and commercial timing are inspected as separate movements.
Why it mattersStakeholder breadth, role diversity, usage depth, unresolved support and commercial timing are inspected as separate movements.
How to inspect itVerify it together with its definition, source owner and freshness. A label without that context is not decision evidence.
What it does not proveThis item can support or challenge an interpretation. On its own, it does not establish causality or authorize an action.
05Decision memory
The team keeps the reason, action and result together.
A later account review can see what was believed at the time and whether the intervention changed the expected signal.
Why it mattersA later account review can see what was believed at the time and whether the intervention changed the expected signal.
How to inspect itVerify it together with its definition, source owner and freshness. A label without that context is not decision evidence.
What it does not proveThis item can support or challenge an interpretation. On its own, it does not establish causality or authorize an action.
Continue the decision journey
Review the control model